Other Solutions

KEY ACCOUNT MANAGEMENT SOLUTIONS

We’ve developed some great ways of supporting key accounts and key account managers, based on a combination of VBMS core competencies to maintain a strong rapport, sustainable growth and loyalty from your key accounts. Frequently the challenge is to effectively cascade plans, campaigns, and promotions agreed at head office down to all customer facing staff in client branches.

Allow us to tailor a suite of solutions most suited to your needs that both compliment your account management team and capture the attention and loyalty of your key customers.

Advantages

  • Allows your KAM team to quickly roll out agreed strategies and campaigns to regional branches of your key accounts
  • With strong personalisation to each key account, emphasising the importance of your business relationship
  • With tracking, where required, to follow up on campaign implementations by individual branches

VIRTUAL TERRITORY MANAGEMENT SOLUTIONS

Do you need greater focus on a section of your business, or group of customers? VBMS can enhance your customer contact through a combination of telephone and email communications, providing direct support to existing sales activity. VBMS offer a completely managed solution and will quickly prove that for a relatively small cost you can deliver sustainable sales and profit growth.

Customer Account Management, VBMS will take on a segment of your customers and fully manage them on your behalf.  Your team can then focus on delivering sales growth in your key and larger accounts

Campaign/New Product Roll Out, VBMS will provide support to your field team activity, contacting customers between sales visits to reinforce new campaigns, product launches or detailing additional/lower profile products that your sales team do not have time to discuss.  We can even take orders on your behalf!

Inbound call-centre activity, providing virtual team support in any area of your business.  For example; handling short term promotional responses, conference or meeting bookings, help/support desk for new services/websites etc.

Advantages

  • Allows you to prioritise – refocus an overstretched field sales and marketing team to key/larger accounts while we manage the smaller ones
  • Make all customers feel more important, with increased frequency of contact
  • Small investment, big return opportunities from both your key accounts and your smaller customers

EMAIL MARKETING

Fast, effective and delivered straight to smartphones, tablets or pcs, e-newsletters allow delivery of key communications to any number of colleagues and customers. Incorporating imagery, web links, document downloads and calls to action that give a cost-effective and proven means of engaging your audience – excellent for press releases, new product launches, sales campaigns and promotions; in fact any specific communication, to the right person at the right time!

From a simple brief VBMS will produce and manage quality html e-newsletter campaigns.

What’s more we can track openers, provide reports on deliveries and click rates, even trigger relevant automated responses.

Advantages

  • Eye-catching – visually effective versus traditional bland letters and emails
  • Targeted and personalised – gets to a specific recipient directly, first time
  • Trackable – monitors effectiveness, identifies warm leads, who’s opened/clicked
  • Speed – gets the word out about any topic instantly
  • Continuity – reinforces your company/brand and maintains customer relationships
  • Allows effective data capture & list management – recipients can subscribe/forward/opt out
  • Complements and/or replaces existing communication approaches
  • Cost effective – one cost – many recipients

MYSTERY SHOPPING

Find out what your customers REALLY think of your customer service.  VBMS provide a made-to-measure mystery shopping solution to help you understand what your customers expect, how you measure up and how you can improve their journey.

Benchmark yourself between locations and against your competitors, understand how you are performing and learn how best to enhance and develop your business.  VBMS help you develop a brief and take on the project using the most appropriate medium; face-to-face, phone or online and report back comprehensively.

Advantages

  • Audit the customer experience your business currently provides, identifying strengths to build on and weaknesses for future improvements
  • Provide independent feedback to colleagues, recognising successful outcomes and highlighting opportunities to change

CONFERENCE CAPTURE

The VBMS solution for conference capture is simple and cost effective. Live presentations delivered at conference or in business meetings can be fully captured, with presentation slide content and/or video synchronised with audio and delivered online for access to wider audiences in a webinar style online format.

Advantages

  • Allows attendees to review content post event, for a more comprehensive learning experience
  • Low cost alternative to multiple “roadshows” or for cost-effective rollout to a wider audience
  • Unlimited re-use for internal training purposes, such as onboarding, or sharing via intranet, “members only” or public websites

AMTRA used SQP Training to provide access to its compulsory CPD on the legal and professional duties of SQPs. The setup was easy and after that it quietly and successfully did its job, giving access to the CPD to lots of SQPs with minimal hassle for SQPs or for AMTRA.

Stephen Dawson, Secretary General

“VBMS has worked with us for the last 18 months in particular supporting our sales team with telesales and telemarketing backup and lead generation. We use their services to promote products and offers on our companion animal division and our production animal portfolio. Their telesales team has enabled us to ensure vets, trade customers and farmers are aware of our products and seasonal promotions in a timely and thoroughly professional manner. We will be using VBMS’s services in the future and I heartily recommend their services”.

VBMS Customer